How we move from problem to outcome
A closer look at the work — the constraints we navigated, the decisions we made, and the metrics that moved.

“Dizroot shipped our new site in six weeks and bookings jumped 38% the first month. The team felt like an extension of ours.”
Brightline Dental
- 1Client background
Brightline Dental operates in the healthcare space. They came to us after outgrowing their previous setup and needing a partner who could move with senior judgment, not just hands.
- 2Business challenge
The clinic’s legacy site was slow, hard to update, and converted poorly. Bookings happened over the phone, creating bottlenecks for the front-desk team.
- 3Research
We started with stakeholder interviews, analytics review, and a competitive teardown. The goal: separate symptoms from root causes before we touched a single design file.
- 4Design process
From low-fidelity flows to a brand-aligned design system, every screen was prototyped, reviewed, and pressure-tested with the team before development began.
- 5Development
Built on Next.js, Sanity CMS, Tailwind and shipped behind feature flags, with weekly demos and a single shared backlog.
- 6Results
Outcome: +38% bookings in first month. Bookings +38% · Page speed 98 / 100 · Time on site +62%.
- Next.js
- Sanity CMS
- Tailwind
- Vercel

“Beautiful design, exceptional engineering, and a process that respected our timeline. Easiest agency relationship I’ve had.”
Olea & Fig
- 1Client background
Olea & Fig operates in the hospitality space. They came to us after outgrowing their previous setup and needing a partner who could move with senior judgment, not just hands.
- 2Business challenge
The restaurant relied on third-party platforms with high commissions and a generic look that didn’t match its brand.
- 3Research
We started with stakeholder interviews, analytics review, and a competitive teardown. The goal: separate symptoms from root causes before we touched a single design file.
- 4Design process
From low-fidelity flows to a brand-aligned design system, every screen was prototyped, reviewed, and pressure-tested with the team before development began.
- 5Development
Built on Astro, Stripe, Sanity and shipped behind feature flags, with weekly demos and a single shared backlog.
- 6Results
Outcome: 3.2× online orders. Online orders 3.2× · Commission saved $11k / mo · LCP 1.1s.
- Astro
- Stripe
- Sanity
- Cloudflare

“They translated a tangle of spreadsheets into a clean, reliable platform. Teachers and parents both love it.”
Northgate Academy
- 1Client background
Northgate Academy operates in the education space. They came to us after outgrowing their previous setup and needing a partner who could move with senior judgment, not just hands.
- 2Business challenge
Admin staff and teachers maintained dozens of fragmented spreadsheets. Parents had no real visibility into their kids’ progress.
- 3Research
We started with stakeholder interviews, analytics review, and a competitive teardown. The goal: separate symptoms from root causes before we touched a single design file.
- 4Design process
From low-fidelity flows to a brand-aligned design system, every screen was prototyped, reviewed, and pressure-tested with the team before development began.
- 5Development
Built on React, Supabase, Postgres and shipped behind feature flags, with weekly demos and a single shared backlog.
- 6Results
Outcome: Saved 28h / week of admin. Admin time saved 28h / wk · Parent engagement +74% · Adoption 100% of staff.
- React
- Supabase
- Postgres
- AWS
Every project, in its own words
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